{"id":146,"date":"2025-04-10T09:40:42","date_gmt":"2025-04-10T07:40:42","guid":{"rendered":"http:\/\/localhost\/messup\/wp\/?post_type=progetto&#038;p=146"},"modified":"2025-05-22T12:45:31","modified_gmt":"2025-05-22T10:45:31","slug":"att1tud","status":"publish","type":"progetto","link":"https:\/\/messup.it\/it\/progetto\/att1tud\/","title":{"rendered":"Att1tud"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Attitudine da numeri uno<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Per giudicare una palestra, non bastano gli attrezzi. La vera domanda \u00e8: cosa hanno in testa?\nPerch\u00e9 nello sport, l\u2019attitudine \u00e8 tutto. Ma proprio tutto.<\/p>\n\n\n\n<p>Da questa idea nasce Att1tud: un brand che va oltre lo spazio fisico della palestra e diventa uno stato mentale. Il numero \u201c1\u201d nel nome non \u00e8 l\u00ec per caso: rappresenta una tensione costante verso l\u2019eccellenza. Att1tud \u00e8 la destinazione di chi non accetta mezze misure. Di chi punta a vincere.<\/p>\n\n\n\n<p>Su questo nome, abbiamo costruito un logo potente, inconfondibile. La firma? \u201cMany athletes, one mindset.\u201d Un payoff che non \u00e8 solo una frase: \u00e8 un linguaggio, visivo e narrativo, che racconta questa visione senza compromessi.<\/p>\n\n\n\n<p>\u00c8 raccontando proprio queste storie, vere e senza tempo, che sui social abbiamo costruito una community di atleti con lo stesso fuoco dentro. Nessuno sconto. Nessun alibi.<\/p>\n\n\n\n<p>E s\u00ec, quel \u201c1\u201d nel nome \u00e8 l\u00ec per un motivo: \u00e8 quello che tiene tutto insieme.<\/p>\n\n\n\n<p class=\"translation-block\">Prossima sfida: segui Att1tud su <a href=\"https:\/\/www.instagram.com\/att1tud\/\" rel=\"noopener\" target=\"_blank\">Instagram<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div class=\"mc-tag-list-wrapper\">\n    <div class=\"mc-tag-list\">\n        <div class=\"what\">what<\/div>\n        <div class=\"mc-tag-list-content\"><span>Brand Identity<\/span><span>Brand Naming<\/span><span>Social Media Content<\/span><span>Social Media Identity<\/span><span>Social Media Strategy<\/span><\/div>\n        \n    <\/div>\n    <div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Sport-Icons_Basket_Story_Web-scaled.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/Sport-Icons_Basket_Story_Web-scaled.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_Banner-01_v2_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_Logo_01_B-Silver-scaled.png\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_iPhone-14-Pro-03-@dsgncrazy_v2_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h38m27s991.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/Att1tud_landscape-2.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>\n    \n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n<div class=\"mc-testimonianza\">\n    <div class=\"mc-testimonianza__content\">\n        <div class=\"mc-testimonianza__text\">\n        <span class=\"quote\">\u201c<\/span>\n        <span class=\"cit-text\">1000! 1001! 1002!\u201d<\/span>\n        <\/div>\n        <div class=\"mc-testimonianza__author\">\n            <p>&#8211; <span>Un socio di Att1tud<\/span><\/p>\n        <\/div>\n    <\/div>\n    <div class=\"genericStripe mc-testimonianza_stripe\" style=\"display: inline-block;\">\n        <div class=\"genericStripeInner mc-testimonianza_stripeInner\"><\/div>\n    <\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_LYRS_PPF_004_01_v2_Web.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/Att1tud_LYRS_PPF_004_01_v2_Web.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_Logo_04_B_Web-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_02-SGNL-T-Shirt-Mockup_02_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/2_Lite_Web.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/2_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/10_Lite_Web.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/10_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Att1tud_Stories_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>","protected":false},"excerpt":{"rendered":"With Att1tud we share what matters most: the mindset\u2014stubborn and ambitious. Calling it a gym would be an understatement: <span style=\"color: #FF5500\">it&#8217;s a lifestyle<\/span>.","protected":false},"featured_media":292,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tag-progetto":[3,14,12,7,6],"class_list":["post-146","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-progetto-brand-identity","tag-progetto-brand-naming","tag-progetto-social-media-content","tag-progetto-social-media-identity","tag-progetto-social-media-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/types\/progetto"}],"version-history":[{"count":43,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/146\/revisions"}],"predecessor-version":[{"id":595,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/146\/revisions\/595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media\/292"}],"wp:attachment":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"tag-progetto","embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/tag-progetto?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}