{"id":19,"date":"2025-03-08T09:52:59","date_gmt":"2025-03-08T08:52:59","guid":{"rendered":"http:\/\/localhost\/messup\/wp\/?post_type=progetto&#038;p=19"},"modified":"2025-05-22T12:44:12","modified_gmt":"2025-05-22T10:44:12","slug":"upstairz","status":"publish","type":"progetto","link":"https:\/\/messup.it\/it\/progetto\/upstairz\/","title":{"rendered":"Upstairz"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Un brand che apre ogni porta<\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Tutti parlano di vivere al top, ma al 99% sono chiacchiere. I clienti di Upstairz, invece, ci vivono davvero. Perch\u00e9 Upstairz nasce per aprire le porte dei piani alti - anzi altissimi: di quegli immobili che tutti guardano dal basso con il naso all\u2019ins\u00f9. I fantastici, gli impossibili. Insomma, se il tuo compito \u00e8 creare il brand che far\u00e0 tutto questo: nessuna pressione. <\/p>\n\n\n\n<p class=\"translation-block\">Noi abbiamo scelto di togliere, anzich\u00e9 aggiungere. Perch\u00e9 l\u2019aria, lass\u00f9, \u00e8 pi\u00f9 leggera. E insieme ai nostri amici di <a href=\"https:\/\/sublimio.com\" target=\"_blank\">Sublimio<\/a> abbiamo creato un brand minimale, con un logo che parla senza mezzi termini di scalata al cielo. E da quel logo un\u2019identit\u00e0 ambiziosa e senza mezzi termini come chi punta in alto e non si ferma finch\u00e9 non ci arriva.<\/p>\n\n\n\n<p class=\"translation-block\">Anche il sito di Upstairz \u00e8 diretto e senza fronzoli. Spazio alle location da urlo: Continuum a Miami, Piazza di Spagna a Roma, Torre Aria a Milano, Las Boas a Ibiza. Un\u2019esperienza digitale al top, premiata Website of the Day da <a href=\"https:\/\/onepagelove.com\/upstairz\" rel=\"noopener\" target=\"_blank\">OnePageLove<\/a> e <a href=\"https:\/\/gsap.com\/showcase\/\" rel=\"noopener\" target=\"_blank\">GSAP<\/a>.<br><br>Fai un giro ai piani alti: segui Upstairz su  <a href=\"https:\/\/www.instagram.com\/getupstairz\/\" rel=\"noopener\" target=\"_blank\">Instagram<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div class=\"mc-tag-list-wrapper\">\n    <div class=\"mc-tag-list\">\n        <div class=\"what\">what<\/div>\n        <div class=\"mc-tag-list-content\"><span>Brand Identity<\/span><span>Brand Strategy<\/span><span>Photo Production<\/span><span>Social Media Content<\/span><span>Social Media Identity<\/span><span>Social Media Strategy<\/span><span>Video Production<\/span><span>Web Design<\/span><span>Web Development<\/span><\/div>\n        \n    <\/div>\n    <div>\n                <a class=\"link-lorel linkeggiami\" href=\"https:\/\/upstairz.it\" rel=\"noopener\">\n            \n            <span class=\"lorel\">\n                <div class=\"inner-lorel\">\n                    <span style=\"color:#fff\">upstairz.it<\/span>\n                    <span style=\"color:#000\">upstairz.it<\/span>\n                <\/div>\n            <\/span>\n\n        <\/a>\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Logo-Construction-v2_MessUp_Web-scaled.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Logo-Construction-v2_MessUp_Web-scaled.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_Upstairz_Magazine_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_Upstairz_Smartphone_Web.png\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_Upstairz_App-icon_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_Upstairz_Logotype_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h38m50s155.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/Upstairz_Milano.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>\n    \n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n<div class=\"mc-testimonianza\">\n    <div class=\"mc-testimonianza__content\">\n        <div class=\"mc-testimonianza__text translation-block\"><span class=\"quote\">\u201c<\/span>\n        <span class=\"cit-text\">Upstairz? Non ne ho mai sentito parlare.\u201d<\/span><\/div>\n        <div class=\"mc-testimonianza__author\">\n            <p class=\"translation-block\">\u2014 <span>un inquilino del piano terra<\/span><\/p>\n        <\/div>\n    <\/div>\n    <div class=\"genericStripe mc-testimonianza_stripe\" style=\"display: inline-block;\">\n        <div class=\"genericStripeInner mc-testimonianza_stripeInner\"><\/div>\n    <\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:500px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Card-02-Standard-Mockup-@free_designn-Wide_Web.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Card-02-Standard-Mockup-@free_designn-Wide_Web.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_MM_UrbanPoster_UP-ROM-02_Web-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_SF-iPhone-12-S01_Pulito_Clean_Web-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Website_Home-carousel_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h38m40s848.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/Upstairz_Logo-Animation_Square_Loop.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_Upstairz_GL01_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/Upstairz_Website-Layout-3_Framed-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>\n    \n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"Ci sono gli immobili, ci sono gli immobili di lusso, e poi ci sono quelli inarrivabili. O quasi. Il top del top. Per arrivarci, c\u2019\u00e8 un solo modo: <span style=\"color: #FF5500\">go Upstairz<\/span>.","protected":false},"featured_media":558,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tag-progetto":[3,2,11,12,7,6,10,4,5],"class_list":["post-19","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-progetto-brand-identity","tag-progetto-brand-strategy","tag-progetto-photo-production","tag-progetto-social-media-content","tag-progetto-social-media-identity","tag-progetto-social-media-strategy","tag-progetto-video-production","tag-progetto-web-design","tag-progetto-web-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/types\/progetto"}],"version-history":[{"count":101,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/19\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/19\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media\/558"}],"wp:attachment":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"tag-progetto","embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/tag-progetto?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}