{"id":21,"date":"2025-03-08T09:57:41","date_gmt":"2025-03-08T08:57:41","guid":{"rendered":"http:\/\/localhost\/messup\/wp\/?post_type=progetto&#038;p=21"},"modified":"2025-05-22T12:11:56","modified_gmt":"2025-05-22T10:11:56","slug":"the-missing-element","status":"publish","type":"progetto","link":"https:\/\/messup.it\/it\/progetto\/the-missing-element\/","title":{"rendered":"The Missing Element"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Un brand con le giuste vibes<\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"translation-block\">Come fai a spiegare la sensazione di un tramonto a Ibiza, o di un tuffo nelle acque turchesi di Miami? Quasi impossibile. Ed era proprio questa la nostra sfida quando abbiamo creato The Missing Element con i nostri amici di <a href=\"https:\/\/sublimio.com\" target=\"_blank\">Sublimio<\/a>: un brand di luxury rental che offre residenze vista mare e imbarcazioni da sogno, in location come Ibiza, Miami e Costa Smeralda.<\/p>\n\n\n\n<p>Volevamo qualcosa che ti facesse stare bene ancora prima di arrivare. Ispirato dal mare, dalla vita notturna, e da quella costante, quasi disperata voglia di partire.<\/p>\n\n\n\n<p>Il logo racconta esattamente questo: il \u201cpezzo mancante\u201d, il viaggio che ti serve, la met\u00e0 che ti completa.<\/p>\n\n\n\n<p class=\"translation-block\">Il linguaggio di The Missing Element, dal <a href=\"https:\/\/thmssnglmnt.com\" rel=\"noopener\" target=\"_blank\">sito<\/a> ai <a href=\"https:\/\/www.instagram.com\/thmssnglmnt\" rel=\"noopener\" target=\"_blank\">social<\/a>, parla a un pubblico che non ha bisogno di spiegazioni. Gente che si riconosce al volo. Nelle vibe, negli occhi, nei sogni. Anche senza parole. E a proposito di buone vibe: il sito di The Missing Element \u00e8 stato premiato Website of the Day da <a href=\"https:\/\/gsap.com\/showcase\/\" rel=\"noopener\" target=\"_self\">GSAP<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div class=\"mc-tag-list-wrapper\">\n    <div class=\"mc-tag-list\">\n        <div class=\"what\">what<\/div>\n        <div class=\"mc-tag-list-content\"><span>Brand Identity<\/span><span>Brand Naming<\/span><span>Brand Strategy<\/span><span>Photo &amp; Video<\/span><span>Social Media Content<\/span><span>Social Media Strategy<\/span><span>Tone of Voice<\/span><span>Web Design<\/span><span>Web Development<\/span><\/div>\n        \n    <\/div>\n    <div>\n                <a class=\"link-lorel linkeggiami\" href=\"https:\/\/thmssnglmnt.com\" rel=\"noopener\">\n            \n            <span class=\"lorel\">\n                <div class=\"inner-lorel\">\n                    <span style=\"color:#fff\">thmssnglmnt.com<\/span>\n                    <span style=\"color:#000\">thmssnglmnt.com<\/span>\n                <\/div>\n            <\/span>\n\n        <\/a>\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_IG_Ibiza_Post_04-Copy_Web.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_IG_Ibiza_Post_04-Copy_Web.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_Logos_Web.gif\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h31m03s392-scaled.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/MessUp_TheME_LOOP-CIRCOLARE_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/TheME_Free_M_Mockups_iMac_24_Inch_Locarion-Sardinia_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_MM_Card_CD-EPD-06_v2_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>\n    \n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n<div class=\"mc-testimonianza\">\n    <div class=\"mc-testimonianza__content\">\n        <div class=\"mc-testimonianza__text translation-block\"><span class=\"quote\">\u201c<\/span>\n        <span class=\"cit-text\">Brand fantastico, ma ora se permettete ho un giro in barca che mi aspetta.\u201d<\/span><\/div>\n        <div class=\"mc-testimonianza__author\">\n            <p>&#8211; <span>un cliente di The Missing Element<\/span><\/p>\n        <\/div>\n    <\/div>\n    <div class=\"genericStripe mc-testimonianza_stripe\" style=\"display: inline-block;\">\n        <div class=\"genericStripeInner mc-testimonianza_stripeInner\"><\/div>\n    <\/div>\n<\/div>\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_IG_Spotify-Playlist-01_Mockup_Web.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/MessUp_TheME_IG_Spotify-Playlist-01_Mockup_Web.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h36m17s360.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/TheME_Logo-Animation_Black_Square_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/TheME-App-icon_Web.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h37m17s383.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/TheME_SF-iPhone-12-S03_Payoff_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/vlcsnap-2025-05-11-14h36m50s499.png\" class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/MessUp_TheME_Stories_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>","protected":false},"excerpt":{"rendered":"There are places that <span style=\"color: #FF5500\">stay with you<\/span>. When you leave, something feels missing. That\u2019s where The Missing Element was born: a hospitality brand born from the sea and fueled by good vibes only.","protected":false},"featured_media":378,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tag-progetto":[3,14,2,9,12,6,15,4,5],"class_list":["post-21","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-progetto-brand-identity","tag-progetto-brand-naming","tag-progetto-brand-strategy","tag-progetto-photo-video","tag-progetto-social-media-content","tag-progetto-social-media-strategy","tag-progetto-tone-of-voice","tag-progetto-web-design","tag-progetto-web-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/types\/progetto"}],"version-history":[{"count":34,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/21\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/21\/revisions\/587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"tag-progetto","embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/tag-progetto?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}