{"id":616,"date":"2026-07-15T18:28:26","date_gmt":"2026-07-15T16:28:26","guid":{"rendered":"https:\/\/messup.it\/?post_type=progetto&#038;p=616"},"modified":"2026-07-15T18:41:57","modified_gmt":"2026-07-15T16:41:57","slug":"rift","status":"publish","type":"progetto","link":"https:\/\/messup.it\/it\/progetto\/rift\/","title":{"rendered":"RIFT"},"content":{"rendered":"<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"wp-block-paragraph\">Dalla campagna di lancio ai visual delle serate, fino ai contenuti social e ai teaser video, abbiamo costruito un linguaggio visivo contemporaneo ispirato ai colori della Valle d\u2019Itria e al paesaggio pugliese.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019obiettivo non era riempire un feed, ma creare un immaginario riconoscibile stagione dopo stagione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div class=\"mc-tag-list-wrapper\">\n    <div class=\"mc-tag-list\">\n        <div class=\"what\">what<\/div>\n        <div class=\"mc-tag-list-content\"><span>Art Direction<\/span><span>Creative Direction<\/span><span>DJ Line-up Posters<\/span><span>Event Visual Design<\/span><span>Launch Campaign<\/span><span>Motion Design<\/span><span>Social Content<\/span><span>Social Media Communication<\/span><span>Teaser Video Production<\/span><\/div>\n        \n    <\/div>\n    <div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:350px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_various_Web.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/RIFT_various_Web.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Video\">\n                                    <div class=\"videoContainer\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video poster=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_Lineup_animate_poster_Web.jpg\" class=\"videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/RIFT_Lineup_animate_Web.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Video\">\n                                    <div class=\"videoContainer withMuteUnmute\">\n                        <div class=\"playPause pause\">\n                            <img decoding=\"async\" class=\"pause\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/pause.svg\">\n                            <img decoding=\"async\" class=\"play\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/play.svg\">\n                        <\/div>\n                        <div class=\"muteUnmute unmute\">\n                            <img decoding=\"async\" class=\"unmute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/unmute.png\">\n                            <img decoding=\"async\" class=\"mute\" src=\"https:\/\/messup.it\/wp-content\/themes\/messup\/images\/mute.png\">\n                        <\/div>                        \n                        <video  class=\"withMuteUnmuteVideo videoNoControls\" playsinline autoplay loop muted>\n                            <source  src=\"https:\/\/www.messup.it\/videos\/RIFT_Teaser_DEF_Lite.mp4\" type=\"video\/mp4\">\n                        <\/video>\n                    <\/div>\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_monolink_Web-e1784131270591.png\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_mockup_photos_v2_Web-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>\n    \n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:750px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:250px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:250px\"><\/div><\/div>\n\n\n    <div class=\"_mc-galleria\">\n                    <div class=\"gallery-item wide Immagine\">\n                                    \n                        <img decoding=\"async\" class=\"first\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_gradient_v4_Web-scaled.jpg\" alt=\"\">\n                        <span class=\"stickerWrap -flip\" style=\"--bg:url('https:\/\/messup.it\/wp-content\/uploads\/RIFT_gradient_v4_Web-scaled.jpg')\">\n                            <div class=\"sticker-back\">\n                                <div><\/div>\n                            <\/div>\n                            <div class=\"sticker-front\">\n                                <div><\/div>\n                            <\/div>\n                        <\/span>                        \n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_gradient_v6_Web-scaled-e1784131354108.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item  Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_gradient_v8_Web-e1784131208518.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                        <div class=\"gallery-item wide Immagine\">\n                                        <img decoding=\"async\" src=\"https:\/\/messup.it\/wp-content\/uploads\/RIFT_gradient_v7_Web-scaled.jpg\" alt=\"\">\n                                    <figcaption>\n                                    <\/figcaption>\n            <\/div>\n                <\/div>","protected":false},"excerpt":{"rendered":"RIFT didn&#8217;t simply want to announce a season. It wanted to <span style=\"color: #FF5500\">build an identity that could be recognized at first glance<\/span>. That&#8217;s why we developed the creative direction for the entire 2026 communication, turning every release into <span style=\"color: #FF5500\">a piece of the same story<\/span>.","protected":false},"featured_media":620,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tag-progetto":[24,20,21,25,19,22,26,18,23],"class_list":["post-616","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","tag-progetto-art-direction","tag-progetto-creative-direction","tag-progetto-dj-line-up-posters","tag-progetto-event-visual-design","tag-progetto-launch-campaign","tag-progetto-motion-design","tag-progetto-social-content","tag-progetto-social-media-communication","tag-progetto-teaser-video-production"],"acf":[],"_links":{"self":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/types\/progetto"}],"version-history":[{"count":11,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/616\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/progetto\/616\/revisions\/640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media\/620"}],"wp:attachment":[{"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"tag-progetto","embeddable":true,"href":"https:\/\/messup.it\/it\/wp-json\/wp\/v2\/tag-progetto?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}