If you’re as obsessed with streetwear as we are, you already know PDF. And if you don’t… it’s time to wake up.

PDF doesn’t play by the rules. Domenico Formichetti built a brand that’s impossible to ignore, just the way we like it. Rihanna, Drake, Doja Cat wear it. Enough said.

Now picture the energy when we followed them to Milan Fashion Week to drop the SS25 collection“Holy Motors”: a wild ride where streetwear crashes into biker culture. We were there to capture it all: raw visuals, bold stories, no filter.

On stage? The heavyweights of Italian hip hop & trap: Ghali, Tony Effe, Tedua, Gaia, Anna, Bresh, Capo Plaza, Tony Boy, Astro. An iconic show that made it all the way to the pages of Vogue.

And trust us: the images speak loud.