Everyone talks about living on top, but 99% of it is just talk. Upstairz clients actually do it. Because Upstairz exists to open the doors to the highest of high floors—those properties people look up to with wide eyes. The dream ones. The untouchables. So yeah, no pressure building a brand for that.

We chose to strip back, not add. Because up there, the air is lighter. Together with our friends at Sublimio, we created a minimal brand, with a logo that says loud and clear: climb to the top. From that logo, an identity was born—bold, ambitious, like the people who won’t stop until they get there.

The Upstairz website? Straight to the point, no frills. All about those show-stopping locations: Continuum in Miami, Piazza di Spagna in Rome, Torre Aria in Milan, Las Boas in Ibiza. A top-level digital experience, awarded Website of the Day by OnePageLove and GSAP.

Take a tour of the top floors: follow Upstairz on Instagram.