RIFT didn’t simply want to announce a season. It wanted to build an identity that could be recognized at first glance. That’s why we developed the creative direction for the entire 2026 communication, turning every release into a piece of the same story.

From the launch campaign to the event visuals, all the way to social content and video teasers, we built a contemporary visual language inspired by the colors of the Itria Valley and the Apulian landscape.

The goal wasn’t to fill a feed, but to create an imagery that would be recognizable season after season.

what
Art DirectionCreative DirectionDJ Line-up PostersEvent Visual DesignLaunch CampaignMotion DesignSocial ContentSocial Media CommunicationTeaser Video Production
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